What Is SEO?
Search Engine Optimization (SEO) is the process of targeting website content so that it performs well in the major search engines resulting in top rankings for competitive keywords that will convert into REAL customers for the website owner.
Everyday, millions of people go online looking for tens of thousands of different goods and services. In the UK, 80 – 90% use Google as their preferred search engine. As a consequence, the top results for each specific keyword receive visitors to their sites who are actively looking for those specific goods and services. These visitors want to buy what you are selling, so appearing in front of them is step one on the road to success.
Once your site ranks well for these competitive terms and phrases in Google, Bing and the other major search engines, you will receive targeted visitors, eager to spend their money on your goods or services. Your challenge as a website owner is to exploit as much of this traffic as possible to make as many sales as possible. This will ultimately relate to your ‘conversion rate’ and is the ability of your site to convince all your visitors that your goods or services will solve their current problem, and that you are a trustworthy and reputable website that they can feel confident doing business with.
There are tried and trusted techniques to achieve all of this so that your website will function as a 24/7 sales tool, that makes you money.
Why Learn Optimization?
SEO has been given a bad press over the past few years. Many web designers claim to provide search placement services, while in actual fact they often provide very little. Many established optimization companies attempt to protect themselves by purposefully shrouding the SEO process in mystery and portraying it as a ‘dark art’ as if it is something straight out of a Harry Potter book. In reality, positioning a web page on the front page of the leading search engines is nothing more than maths. Each search engine measures every site on a variety of criteria in order to rank them for specific search terms. If you meet enough of those criteria then your site will rise to the top of the rankings and you will benefit from all of the available traffic for that particular term.
We incourage our clients to understand what we are doing to their websites so that they not only get the best from their online marketing, but also trust what we are doing, and why we are doing it. This flys in the face of the ethos of many marketing companies, but we find that it works for us.
Many website owners are more than capable of carrying out their own optimization, if only they knew how to do it properly. Our approach is to offer professional level training so that anyone can promote thier site online. Many website owners don’t have a sufficient budget to use our bespoke placement services, inspite of it often being more affordable than you might think, so giving them the ability to carry out the work themselves allows them to thrive online and one day they may well have a project that they need our help with and will trust us to deliver for them.
There are literally billions of websites online, we could never physically optimize them all, even if they asked us, so sharing our skills with website owners and fellow marketing professionals is never going to affect our core business. We have several large competitors in the UK with whom we are in a constant battle for top spots in search. If we teach a few more and help them to success it will make little difference to us as there is so much work available.
Talk to us today about how we can help you to top rankings for your website.